About Us
INFORM CONNECT
A News Corp Limited Company
INFORM CONNECT delivers innovative, integrated solutions for the global racing and wagering industry, combining advanced technology, premium data and content, raceday control services, and marketing expertise to power our partners’ success.
As part of News Corporation Limited, INFORM CONNECT is uniquely positioned to provide end-to-end support across the wagering lifecycle, with solutions that drive revenue growth, operational efficiency, customer engagement, and brand reach. We are rewarded, only when you are successful.
INFORM CONNECT - Bundle the Lot !
1. Global Racing Data & Content
– Comprehensive racing data and content services for wagering operators worldwide.
– Global coverage with best in class form and content offerings.
– Your racing rights that we deliver, or we assist with rights procurement for you.
– Experience and track record in delivering content – Review our Media brands that we can leverage.
2. Audience Connect Platform
– Leverage our media assets for your Sportsbook Acquisition and Retention – included in MTS fee.
– Leverage our 1st Party data – 17m in Australia and 44m in UK, expanding to USA soon.
– Benchmark us against your current racing solution provider for your customer acquisition strategy.
3. Trader Connect Platform
– Expert services to ensure smooth, reliable wagering operations on raceday with global coverage.
– Price Originators, not Price blenders leveraging arguably the worlds foremost racing syndicate.
– World class profiling and generosity recommendations at an individual customer level.
– Track record with over $2 Billion and 12 % yield achieved for our sportsbook clients.
4. Customer Connect Platform
– Integrated with Trader Connect we provide data-driven de identified audience acquisition and reactivation powered by News Corp’s vast media network.
– Integrate with your current CRM provider and Web Apps to enable one to one personalised messaging
INFORM CONNECT enables partners in racing wagering globally to unlock new revenue opportunities and efficiencies, enhance the customer experience, and deliver sustainable growth.
We are a team committed to excellence, innovation, and integrity. Our customer-centric approach is built on being a trusted partner—empowering our clients with the tools and insight they need to succeed in an increasingly competitive market.
