Q&A with Our Managing Director

1. Can you share your journey to becoming Managing Director, and what attracted you to lead a business in racing, data and media?
   I’ve always been passionate about the intersection of sport, media, and technology. Racing is one of the most data-rich sports in the world, and pairing that with trusted journalism and digital media creates a unique opportunity. Leading a business that sits at the heart of that ecosystem was a natural fit — it allows me to bring together my experience in commercial strategy and my love of sport.
2. As a wholly owned subsidiary of News Corp Australia, how does being part of the wider group strengthen your business and its offering to clients and audiences?
   Being part of News Corp gives us a significant advantage. We can leverage the scale, resources, and reach of one of Australia’s largest media organisations while remaining highly specialised in racing. That means we can deliver premium content and data through our own platforms, but also amplify it across News Corp’s national and International footprint — ensuring our partners and advertisers reach audiences at scale.
3. What role do you see thoroughbred racing playing within the broader sports and media landscape in Australia?
   Racing is unique in that it’s both a sport and an industry. It contributes billions to the economy, employs thousands of people, and engages millions of fans. Unlike most sports, it runs every day of the year, which makes it a constant presence in the media landscape. That consistency ensures racing has a permanent and influential place in Australia’s sporting conversation.
4. Data is increasingly central to sport and media. How is your company leveraging data to better serve both fans and commercial partners?
   For fans, data is about confidence — whether they’re studying form, watching live vision, or making a decision on race day. For partners, it’s about precision — being able to target the right audience with the right message at the right time. Our platforms sit at the crossroads of both. We’re investing heavily in making our data more accessible, more engaging, and more actionable for everyone who interacts with us.
5. What differentiates your platforms and products from others in the racing and wagering ecosystem?
   We offer scale, trust, and depth. Our audiences know they can rely on our editorial independence and expertise, while our data products are deeply embedded in the racing experience. The combination of content, data, and technology is what sets us apart — it means we can deliver value to punters, fans, industry stakeholders, and advertisers simultaneously.
6. How do you balance serving passionate racing fans with creating value for advertisers, sponsors, and industry stakeholders?
   It starts with respecting the fan. If we focus on delivering great experiences for racing audiences — timely data, quality journalism, engaging content — the commercial outcomes follow. Advertisers and stakeholders benefit from being part of an environment that fans already trust and engage with deeply. It’s a win-win.
7. With racing being a 365-day-a-year sport, what unique opportunities does that create for your partners and your business?
   The consistency of racing is one of its greatest strengths. For partners, it means always-on opportunities to reach an engaged audience. For us, it allows constant innovation — we’re never bound by an “off-season.” We can continuously refine our products, test new formats, and provide our partners with year-round value.
8. What trends do you see shaping the future of racing media and data over the next five years?
   Personalisation and globalisation. Fans increasingly want a tailored experience — data, tips, and content that’s relevant to them personally. At the same time, racing is becoming more global, with Australian audiences now engaging with international racing like never before. Technology, AI, and mobile platforms will accelerate both of these trends, and we’re positioning ourselves to lead that evolution.
9. Collaboration is key in racing — with publishers, wagering operators, and governing bodies. How do you approach partnerships to ensure mutual growth?
   We believe in long-term, transparent partnerships. Our goal is always to align with the objectives of our partners — whether that’s driving wagering turnover, growing audiences, or increasing engagement. By focusing on shared outcomes, we create value that lasts well beyond a single campaign.
10. On a personal note, what do you enjoy most about working in the racing industry, and do you have a favourite race day or racing memory?
    What I enjoy most is the passion. Racing has a way of bringing people together — whether it’s on the track, in the stables, or through our digital platforms. My favourite race day is Caulfield Cup/Everest day. A day that has one of Australia’s oldest races on the same day as the Everest which has grown so quickly and brought in a new audience is my favourite. Quality racing and entertainment for all ages. It’s a great day for the sport.