Audience Connect is a specialised marketing campaign developed for sportsbooks with the aim of acquiring new and lapsed racing customers where you only pay for performance at the bet level.

The challenge with traditional acquisition models is that acquisition costs are disconnected from trading and risk management costs, as they are usually provided by two different suppliers – a media company and a trading company.

If your advertising costs bring undesirable customers, be it wise clients, bonus bet rorters, bowler accounts, or even bots, you pay for it at the trading level.

Not any more.

Utilising News Cop’s global network in Australia and the UK, Audience connect is designed to connect your brand with your customers through market leading audience design and insight capabilities.

However, the true value add with Audience Connect is that unlike traditional marketing campaigns your Sportsbook will benefit in two unique ways

1.Audience Connect will bring racing customers to your Sportsbook leveraging the largest 1stParty databases in UK and Australia, 47 million and 18 million targets respectively, when aligned to your current data.

  2. Audience Connect [via Nucleus in the UK & Intent Connect in Australia] will use your 1st party data to actively target and segment customers for acquisition; as well as segment customers for marketing designed to retain existing, and target dormant and lapsed users for reactivation.

Audience Connect, when combined with the InForm Connect platform now takes full responsibility for the financial outcome of its acquisition, customer profiling, pricing , trading, risk management and retention activities for your racing sportsbook.